How I Work With You
Real marketing work.
Connected to how your business actually runs.
I work with Australian businesses across the Gold Coast, Brisbane and nationally to build marketing that fits how their business actually works. Strategy, audit, AI search readiness, content, email, ads and branding — all done properly, with the same senior person across every piece.
Every engagement is tailored. You will not find a one-size price list here because good marketing does not work that way. What you will find is a clear set of service areas and a simple conversation to figure out which ones fit where you are right now.
Where We Start
Most businesses need the same three things.
In this order.
Before choosing a channel or spending a cent on ads, you need to know who you are talking to, what to say and whether your foundations are solid. Skipping this is why most marketing underperforms. We start with clarity, then build from there.
01
Know exactly who you are for
ICP definition, brand positioning and a message that speaks to the right people in their language, not yours.
02
Audit what is already there
Website, social, SEO, email, ads — a clear look at what is working, what is missing and what to fix first.
03
Build and activate with intent
Implement the right channels, create the right content, track the right numbers and adjust as you go.
Where Every Engagement Starts
Marketing Strategy & Audit
Before anything else, you need a clear picture of where you are and where you are going. This is the work that makes everything else more effective — and saves you from spending money in the wrong direction.
- Ideal client profile (ICP) definition worksheet
- Brand positioning statement — one clear sentence defining who you help and why
- Full marketing audit across brand, website, SEO, social, email and ads
- Competitive positioning review
- Channel suitability scorecard — which 2 to 3 channels to focus on for your situation
- Priority action list with a clear 30-day starting point
This is the foundation of the 90-Day Marketing Roadmap and the starting point for most new engagements.
Marketing Audit and Findings Report
A structured review of your brand, website, search visibility, social presence, email and paid activity. A scored assessment across six areas and a prioritised list of what to fix first. Written in plain English, delivered directly.
One-off · $1,497 AUD
Strategy Session
A focused working session to define your ICP, sharpen your positioning, choose your channels and set a 90-day direction. Practical output, not theory. You leave with a plan you can actually use.
One-off or ongoing
90-Day Marketing Roadmap
The complete framework — ICP worksheet, channel scorecard, phase-by-phase 90-day action plan, KPI tracking table, AI and SEO checklist and monthly review template — built around your specific business. Available as a free download or as a guided engagement.
Free download or guided
Search and Discoverability
AI Search Readiness & SEO
Google has changed. ChatGPT, Perplexity, Google AI Overviews and Siri are now answering the questions your clients are typing and speaking. If your website is not structured the way these tools need it to be, you simply will not appear in their answers — even if you rank well on traditional Google.
- AI readiness audit — how ChatGPT, Perplexity and Google AI currently read your site
- Schema markup — LocalBusiness, FAQPage, HowTo, Service
- FAQ section written in real customer language, structured for AI citation
- On-page SEO — title tags, meta descriptions, heading hierarchy, internal links
- Google Business Profile review and optimisation
- Entity consistency check across Google, LinkedIn and directories
- Mobile, speed and Core Web Vitals snapshot
- Prioritised action plan — what to fix first for the fastest visible impact
Available as a standalone audit, a full-site audit with action plan, or audit and implementation where Tango does the fixes for you.
AI Readiness Snapshot
A quick review of your homepage and top service pages. Written report with your top five fixes identified. Good for businesses that want to know where they stand before committing further.
Fast turnaround
Full Site AI and SEO Audit
Complete audit across your whole site. Schema assessment, FAQ gap analysis, Google Business Profile review, E-E-A-T scoring, entity consistency check and a prioritised 90-day action plan. Includes a video walkthrough call.
Comprehensive — includes call
Audit and Implementation
Everything in the full audit, plus Tango writes and adds the schema, builds the FAQ section, updates meta data and revises your Google Business Profile. You hand it over and it gets done.
Done-for-you
Monthly AI Visibility Review
Ongoing tracking of AI visibility, quarterly content updates, new FAQ blocks added as search behaviour evolves and monthly checks that your entity information stays consistent.
Monthly retainer
Content and Social Media
Content Creation & Social Media
Consistent, on-brand content that educates your audience, builds trust and keeps your business visible. Done with a proper content calendar, not a scramble at the end of the week.
- Content strategy and monthly calendar
- Post creation: captions, graphics and scheduling
- Platform coverage: Facebook, Instagram and LinkedIn
- Content mix: education, client results, behind-the-scenes, offers
- Monthly performance insights report
- Blog articles and website content — long-form, SEO-optimised, AI-friendly
- Up to 3 rounds of revisions per content piece
Content is available as a standalone monthly retainer or as part of a broader marketing engagement. Volume scales with your package.
Starter — Social Media Management
Content calendar, up to 8 posts per month across Facebook and Instagram, scheduling and a monthly performance report. Includes a half-hour discovery call to kick off.
Monthly retainer
Growth — Social Media Management
Everything in Starter plus up to 12 posts per month and regular Stories content. Begins with a strategy session to align content with your ICP and business goals.
Monthly retainer
Premium — Social Media Management
Up to 16 posts per month plus Stories, a full strategy session and a more active publishing rhythm across platforms. Best for businesses ready to build consistent visibility and audience growth.
Monthly retainer
Blog and Website Content
Long-form articles, service page copy and website content — written for real people and structured for Google and AI search. Available as a standalone add-on.
Add-on or standalone
Email and Lead Generation
Email Marketing & Lead Magnets
Email is still the highest-ROI channel for most service businesses. Unlike social media, you own your list — no algorithm can take your audience away. Building it properly, from the right lead magnet to the right welcome sequence, is the work that compounds over time.
- Lead magnet strategy and creation — checklist, guide, template, quiz or calculator
- Landing page — copywriting and build, optimised for opt-in conversion
- Welcome email sequence — 3 to 5 emails that build trust and move people toward the next step
- Newsletter campaigns — monthly or fortnightly, written and formatted
- List segmentation and tagging strategy
- Platform setup — Mailchimp, ActiveCampaign, Klaviyo, ConvertKit
- Customer journey automation — nurture, re-engagement, post-purchase
Lead magnet and landing page available as a one-off project. Email management available as a monthly retainer add-on.
Lead Magnet and Landing Page
Strategy, creation and build — from choosing the right free resource for your ideal client through to a fully written and built landing page. Platform integration included.
One-off project
Welcome Sequence
A 3 to 5 email series that introduces who you are, builds trust and moves new subscribers toward a next step naturally. Written, formatted and loaded into your platform.
One-off project
Email Marketing Management
Ongoing campaign writing, formatting, scheduling and monthly reporting. Monthly or fortnightly send cadence. Available as an add-on to a broader retainer or as a standalone service.
Monthly retainer — add-on
Paid Campaigns
Paid Advertising & Campaign Management
Ads work when they have a clear goal, the right audience and a focused landing page. They do not work when they are set and forgotten. Every campaign I run has a defined objective before a cent is spent — and gets reviewed monthly on real data, not vanity metrics.
- Campaign strategy — goal, audience, message and success metric defined upfront
- Google Search Ads — keyword targeting, ad copy, bid strategy
- Meta Ads — Facebook and Instagram, audience build, creative strategy
- LinkedIn Ads — for B2B clients reaching decision-makers directly
- Landing page creation — focused, one-goal pages that convert
- Conversion tracking setup — form submissions, calls, bookings, not just clicks
- Monthly performance review and data-based optimisation
- Retargeting setup — bring warm audiences back
Ad management requires a minimum monthly ad spend agreed in advance. Tango charges a management fee separate to your ad budget. Scoped per client.
Google Search Ads
Setup, copywriting, keyword strategy and ongoing monthly management. Best for businesses that need enquiries now and have budget to test and refine. Includes a focused landing page if needed.
Setup and monthly management
Meta Ads — Facebook and Instagram
Audience build, ad creative, copy and monthly management. Works best when combined with a proper landing page and conversion tracking in place. Retargeting available as a layer.
Setup and monthly management
LinkedIn Ads
For B2B clients reaching specific roles, industries or company sizes. Campaign strategy, creative, copy and management. Higher cost per click, but the most targeted B2B audience available.
B2B — setup and monthly management
Brand Identity
Branding & Visual Identity
A brand that looks consistent and professional builds trust before anyone reads a word. This is the visual layer that holds everything else together — from your website to your proposals to your social media.
- Discovery call and brand brief
- Logo design — up to 3 concepts with revisions
- Brand style guide — colours, fonts, logo use, tone of voice
- Stationery design — letterhead, business card, email signature
- Branded email template
- Marketing collateral — A4 triptych or equivalent, up to 3 pages
- Social media profile and cover image assets
Branding is available as a standalone project or as the first step in a broader marketing engagement. All files delivered in full-resolution formats.
Branding Package
Logo, brand guide, stationery set, branded email template and one piece of marketing collateral. Everything you need to look consistent and professional across every touchpoint.
One-off project
Brand Refresh
For businesses with an existing brand that needs updating rather than a full rebuild. Colour and font refinement, logo update and a revised style guide to bring consistency back across your materials.
One-off project
Collateral Design
Individual design pieces — sales one-pagers, capability statements, proposal templates, presentation decks, flyers — created to match your brand and communicate clearly to your ideal client.
Per piece or package
The Framework Behind Everything
Every engagement is built around
the 90-Day Marketing Roadmap.
Whether you are starting from scratch or sharpening what is already there, the same six building blocks apply. This is the framework I use with every Australian client — practical, tick-box and built around how real businesses actually work.
01
Ideal Client Profile Worksheet
Define who you are marketing to, what they need, how they search and what makes them trust a supplier. The foundation of everything.
02
Channel Selection Scorecard
Compare SEO, AI search, LinkedIn, email, Google Ads, Meta, organic social and referrals. Choose the 2 to 3 that make sense right now.
03
Phase-by-Phase 90-Day Plan
Foundations (Weeks 1 to 4), Build and Activate (Weeks 5 to 8) and Grow and Optimise (Weeks 9 to 12). Tick-box format.
04
KPI Tracking Table
Seven metrics that matter with a simple monthly tracking table. If a number is not moving it points to something specific to fix.
05
AI and Traditional Search Checklist
White-hat SEO combined with AI search readiness for Google AI Overviews, Bing Copilot and Perplexity. Built for 2026 and beyond.
06
Monthly Review Template
What happened, what worked, what to adjust and what to prioritise next. Marketing improves when you keep looking at the numbers.
Let's Talk
Not sure where to start?
That is exactly what the call is for.
Book a free 15-minute call and I will look at your specific situation — what is working, what is not and what makes the most sense to focus on first. No pitch, no pressure. Just a straight conversation.
Gold Coast · Australia-wide
+61 408 344 448
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