Gold Coast & Australia-Wide
When someone asks AI for a business like yours, does your name come up?
The AI Visibility Assessment tests what ChatGPT, Perplexity and Google AI Overviews say when your customers ask about businesses like yours in the areas you service, records who gets named instead of you, and gives you a written plan for closing the gap.
People used to search Google and pick from ten links. A growing number now ask AI a direct question and get one answer naming two or three businesses. If you're not one of those names, you're not in the conversation.
This applies whether you sell a service or a product, to other businesses or direct to the public. What changes is the question being asked, not whether AI is answering it.
This is a diagnostic piece of work. During the assessment I don't change anything on your site, I look and report. Fixing what's found is separate, quoted afterwards, and entirely optional.
From $1,497 including GST · One-off, no retainer required · Call Mariana directly
Where The Line Sits
What the assessment covers, and what it doesn't.
Worth being clear about this before you spend anything. The assessment finds and explains the problems. Fixing them is a separate piece of work, priced once we both know what's actually there.
The Assessment
From $1,497 · Included
- Testing what AI platforms currently say about you
- Recording which competitors get named instead
- Checking whether AI crawlers can read your site
- Reviewing your structured data and content
- Reviewing your Google Business Profile and listings
- Building your customer question set
- A written, prioritised action plan
- A walkthrough call to go through it
Fix and Implement
Separate · Quoted after
- Changing anything on your website
- Writing new pages, articles or FAQ content
- Adding or correcting structured data
- Updating your Google Business Profile
- Correcting your details across directories
- Setting up review requests
- Ongoing monitoring or re-testing
In one sentence: the assessment needs no passwords, no access and nothing prepared by you, because everything is reviewed from what's already publicly visible. The moment something needs changing, that's the fix, and that's quoted separately.
What Gets Checked
Five checks, run the same way every time.
The structure is consistent across every business. What changes is the questions, and those get researched fresh for you rather than pulled from a template.
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1
What AI says about you right now
Your priority questions put to ChatGPT, Perplexity and Google AI Overviews, using your actual suburb, city or service area. Each question is run more than once, because these tools don't give identical answers every time. I record whether you're named, whether what's said is accurate, and who's named instead. Screenshots and test dates included.
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2
Whether AI can read your website at all
Some sites block the crawlers these tools rely on, usually without anyone realising. I check your robots.txt for blocks on GPTBot, Google-Extended and PerplexityBot. Common, fixable, and easy to miss.
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3
Your structured data
The behind-the-scenes code telling search engines and AI tools what your business is, what you sell and where you are. I check what exists, what's missing and what's broken, written in plain English rather than developer language.
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4
Whether your content answers the real questions
I build a set of at least 15 questions your customers genuinely ask, from early research through to choosing who to buy from, then check whether your site answers them clearly enough to be quoted. Sourced from your enquiry history, live AI results, community discussions and question research tools.
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5
Your trust and consistency signals
Google Business Profile completeness, review volume and recency, and whether your business name, address and phone number match everywhere they appear. AI tools cross-reference these to decide whether you're a credible business worth naming.
What You Receive
A written report and a plan, yours to keep.
Written so your own team, your web developer or another marketer can work from it if that's what you decide.
The AI answer results
What each platform said about your business and your competitors, with screenshots and the date each test was run.
Your question set
At least 15 real questions specific to your business and area, mapped to where someone sits in their decision, with the highest-priority ones marked.
A local demand estimate
A clearly labelled estimate of how many people in your area are asking these questions, shown against how many competitors currently get named. An estimate, and labelled as one.
Technical findings in plain English
Crawler access, structured data, Google Business Profile and content gaps, in priority order, written for a business owner rather than a developer.
A split action plan
Every recommendation labelled either "a marketer can do this" or "this needs developer access", so nothing sits waiting for someone to work out whose job it is.
A walkthrough call
We go through the findings together so you understand what they mean. Video call, or face to face on the Gold Coast or in Brisbane.
Pricing
Priced by workload, not by how big you are.
The tier depends on how much there is to assess. A five-person firm with four locations and six product lines is more work than a twenty-person firm with one of each, and the price should reflect that.
Small business
One location, one website, a focused range of services or products.
From $1,497
AUD, includes GST. One-off.
- All five checks
- 10 priority questions tested
- Across 3 AI platforms, multiple runs
- Question set of 15+ documented
- 2 competitors compared
- Action plan and walkthrough call
Established business
Multiple service or product lines, or two to three locations, larger website.
From $2,497
AUD, includes GST. One-off.
- Everything in Small business
- 18 priority questions tested
- Across 4 AI platforms, multiple runs
- Question set of 25+ documented
- Each line assessed separately
- 3 competitors compared
Multi-location
Several locations, brands, or individual agent and practitioner profiles.
From $3,997
AUD, includes GST. One-off.
- Everything in Established business
- Question volume agreed to your scope
- Every location tested individually
- Individual profile visibility assessed
- Competitor set agreed with you
- Rollout plan and team walkthrough
Which tier fits gets confirmed on your free 15-minute call, before you commit to anything. If your business sits between two tiers I'll say so and quote accordingly rather than rounding up. Fixing what's found and any ongoing work are quoted separately, once the assessment shows what's needed. There's no obligation to take either.
After The Assessment
Take the plan and run with it, or hand it over.
Both are fine. The assessment is deliberately sold on its own so you can decide with the findings in front of you rather than before you have them.
Fix and implement
Quoted after your assessment
The technical fixes, structured data, question-led content, Google Business Profile work and consistency corrections, done rather than described. Priced against what the assessment found, never quoted blind beforehand.
Ongoing management
From $1,497 a month
Monthly re-testing across the AI platforms, new content answering the next priority questions, structured data kept current, and competitor monitoring. Minimum three months, because this work takes time to be picked up. Multi-location programmes are scoped higher.
Being Straight With You
What I'll commit to, and what nobody can promise.
This is on the page deliberately. If someone in this field promises you a guaranteed spot in an AI answer, that's the moment to walk away.
Committed in writing
- A completed, documented assessment across all five checks
- A written, prioritised action plan with clear ownership
- Test dates recorded against every result
- A defined start date, delivery date and definition of done
Reasonably expected
- Improved visibility in AI answers over time, once fixes are live
- Better traditional Google rankings as a side effect
- Clearer, more useful content for the people reading it
Nobody can guarantee
- Appearing in a specific AI answer on a specific date
- A set number of extra leads from this alone
- Consistent answers between runs, these tools vary by nature
- How quickly any platform picks up your changes
Questions
What people ask about this assessment
Industries I work with:
Real Estate
SaaS & Technology
Professional Services
Construction & Trades
Travel & Hospitality
E-commerce
How long does an AI Visibility Assessment take?
Around two weeks from start to walkthrough call for a small business, and up to four weeks for a multi-location assessment. You get a confirmed delivery date before the work starts. There's nothing for you to prepare.
Why can't I just run these questions through ChatGPT myself?
You can, and I'd encourage you to try before booking anything. What you'll get is a snapshot from one run on one platform. What the assessment adds is working out which questions actually matter, running them repeatedly across three or four platforms so the result is reliable, understanding why you're absent rather than just that you are, and knowing which fix to do first.
Do AI tools give the same answer every time?
No, and that's worth knowing before you pay anyone for this. Ask the same question twice and you can get different businesses named. That's why each priority question is run more than once and every result is dated. If you re-run a question yourself weeks later and see something different, that's normal rather than a mistake in the report.
Why not just buy an AI visibility tracking tool?
Tools like Otterly, Peec and Profound are good, and if you have someone in-house who'll act on the data they're worth considering. They hand you a dashboard and leave you to interpret it. If you don't have the time or technical background to turn a score into a list of fixes, that interpretation is what you're paying for here.
Is this the same as SEO?
Related, not identical. Traditional SEO works to rank your page in a list of results. This works to get your business named inside the answer, often before anyone clicks anything. The foundations overlap, so this usually helps your Google rankings too. The difference is in content structure, question-led writing and structured data.
My website is old and I don't have a developer. Is that a problem?
No, and it's common. The action plan separates what a marketer can action from what needs developer access, so you know what's blocked and what isn't. Several of the highest-impact fixes, like Google Business Profile work, reviews and content that answers real questions, need no developer at all.
Do you work with businesses outside the Gold Coast?
Yes. This work is done remotely just as effectively as in person. Tango is based in Robina on the Gold Coast, with clients across Brisbane, Tweed Heads, Sydney, Melbourne, Perth, Adelaide and regional Australia. Face-to-face walkthroughs are available for Gold Coast and Brisbane clients.
Who actually does the work?
Mariana Peck, personally. Tango is a one-person consultancy by design, so the person who runs the assessment is the person who wrote the plan and the person who does any implementation that follows. AMI Certified Practising Marketer, Bachelor of Business in Marketing, 20 years hands-on experience.
Start Here
Fifteen minutes and you'll know where you stand.
Book a free 15-minute call and I'll run your customers' real questions through ChatGPT and Perplexity while we talk, so you see the answers yourself. If there's no gap worth acting on, I'll tell you that. No pitch, no obligation to book anything afterwards.
Gold Coast, Australia-wide
+61 408 344 448
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