About Mariana

Work with Mariana.

Senior marketing consultant. Gold Coast based. Twenty years hands-on. Former award-winning business owner. AMI accredited.

For over a decade I ran my own business on the Gold Coast and managed all of its marketing throughout. Building something from the ground up with a budget that could not afford to waste, measuring what actually worked and cutting what did not — that is where the real marketing education lives. It sits alongside formal qualifications, hundreds of courses and continuous industry development and twenty years of hands-on implementation across dozens of client businesses in a dozen industries. The strategic thinking, the formal training and the real-world business pressure all shaped the same consultant. When I work with a business owner or manager, I am not guessing at what the pressure feels like.

I grew up in Buenos Aires and built a career across two decades working with businesses from startups through to established brands across B2B and B2C. The industries have varied. The challenge has almost always been the same: connecting the right message with the right people through a plan the business can actually follow through on.

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AMI Accredited 20 Years Experience 7x Entrepreneur Award Winner 10 Years as a Business Owner B2B and B2C Gold Coast Based

Mariana - Tango Marketing Services - Gold Coast

AMI Professional Member

Australian Marketing Institute

The work behind the work

Twenty years in.
Still hands-on every day.
One person from brief to delivery.

Tango Marketing Services came from a clear gap I kept encountering. Business owners and managers who had good instincts about their market but no clear roadmap to follow through. Activity was happening, sometimes plenty of it, but without a connected direction the effort was not converting into momentum.

Tango exists to close that gap. A clear strategy, a practical 90-day roadmap and the hands-on implementation that brings it to life, from one senior person who stays with you throughout.

What working with Tango looks like

• Every call, every brief, every review is with Mariana directly
• No juniors, no handoffs, no offshore work
• Clear written outputs at every stage, plain English
• One-off projects or ongoing retainers, your choice
• No lock-in contracts
• Reply within 2 hours during business hours
• Works remotely via Zoom Australia-wide and internationally

Industries

Where this experience
has been applied

Twenty years across B2B and B2C means pattern recognition. What builds trust in professional services differs from construction. What drives enquiry in solar differs from SaaS. The right approach for your industry is not guesswork.

Construction and Project DevelopmentB2B & B2C

Engineering and Technical ServicesB2B

Solar and ElectricalB2B & B2C

Professional ServicesB2B

Real EstateB2B & B2C

SaaS and TechnologyB2B

Trade ServicesB2B & B2C

Health and WellnessB2C

Retail and E-commerceB2C

Hospitality and TourismB2C

Education and TrainingB2B & B2C

Startups and Early-StageB2B & B2C

How I tend to work

Practical before perfect

A clear plan followed at 80% gets results. A perfect plan that never launches does not. I focus on the next right step, not exhaustive documentation that sits untouched.

Direct and honest

Marketing is not an exact science and I will never pretend otherwise. If something is not working I will say so. If I am not the right fit I will say that too.

Plain language always

No jargon. You will always know what has been done, why it matters and what comes next, in language that makes sense without a marketing background.

How it works

From first conversation
to marketing that moves

Every engagement starts with clarity, not assumptions.

01

Free 15-minute call

You tell me where you are. I tell you what I would look at first. A straight conversation with no pitch at the end of it.

02

Audit and strategy

A structured review across six marketing areas, ideal client defined, channels scored and a clear prioritised starting point. The $1,497 Marketing Audit or a strategy session depending on your situation.

03

Implementation at your pace

Content, on-site SEO, AI search readiness, email, ads, branding. One-off or ongoing. You choose the scope and pace. The work gets done by the same person who planned it.

Who this works best for

Good marketing support
fits a specific situation

Not every business is the right fit for a fractional senior consultant. Here is an honest picture of who tends to get the most from working with Tango.

Business owners and managers wearing most of the hats

You know marketing matters but you do not have a full-time marketing person in-house, or the one you have needs senior strategic input to work effectively.

You want the strategy and the work from the same person

You have had strategies handed over before that gathered dust. You want the plan and the implementation together so nothing is lost between thinking and doing.

You are not showing up where your clients are searching

Google, ChatGPT, Perplexity, voice search. If competitors are appearing in AI-generated answers and you are not, that is a structural problem the AI readiness audit finds and fixes.

You want one consistent senior person across every piece

You have worked with larger setups and spent too much time re-briefing people who were not in the previous conversation. You want direct access and no handover gaps.

Common questions

Questions people ask
before working with Mariana

Honest answers to what most business owners and managers want to know before they decide.

What is a fractional marketing consultant?

A fractional marketing consultant is a senior marketer working with your business on a project or part-time basis rather than as a full-time employee. You get strategic thinking and hands-on implementation from someone with senior experience, without the overhead of a full-time hire or a layered agency.

How is working with Tango different from a marketing agency?

With Tango you work directly with Mariana on everything. She writes the strategy and does the work. No account managers, no juniors briefed second-hand, no offshore execution. One consistent person who was in the room when the direction was set.

Do you work with B2B and B2C businesses?

Yes, both. Tango has worked across construction, engineering, solar and electrical, professional services, SaaS, real estate, retail, health, hospitality and trade services. The channel mix and messaging differ between B2B and B2C but the strategic foundations are consistent.

Do you work with businesses outside the Gold Coast?

Yes. Based on the Gold Coast, working with clients across Brisbane, Sydney, Melbourne, Perth, Adelaide and nationally. International clients are also welcome. Most work is done remotely via Zoom.

Is there a minimum commitment?

No. One-off projects like the marketing audit or a strategy session have no ongoing commitment. Monthly retainers run month to month with reasonable notice to end. No lock-in on either model.

How do I know if we are a good fit?

The free 15-minute call is exactly for this. You can also download the free 90-Day Marketing Roadmap first to see the approach before committing to a conversation. If it is not the right fit, Mariana will say so clearly.

Ready when you are

The best starting point
is a free 15-minute call.

Tell me where you are and I will tell you what I would look at first. No pitch, no pressure. If we are a good fit, great. If not, I will say so.

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Gold Coast - Australia-wide
+61 408 344 448
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